A New Jersey First

A new ad program, currently launching in New Jersey will allow advertisers to have logos and text messages engraved on eggs. Chains such as Albertsons, Food Town and IGA, will be included in the initial roll-out of the program.

Total number of views per egg is 4.4, according to a 2005 study by Knowledge Systems & Research of Syracuse. The etching process has been approved by the FDA originally to allow etching of expiration dates and egg tracking numbers.